Revealing My AdSense Revenue from YouTube

Hello, fellow creators and curious minds! I’m MissCoding over on YouTube and I will be sharing my ad revenue from that account. As an avid content creator, I believe in transparency and fostering a supportive community. Today, I am excited to share an exclusive insight into my journey as a YouTube creator and the AdSense revenue I earned over the past year since surpassing YouTube’s monetization requirements. My motivation behind this disclosure is to shed light on the dedication and hard work required for generating revenue on YouTube, especially for smaller creators. So, let’s dive into the numbers and uncover the reality behind the scenes.

Additionally, my aim is to inspire other creators, especially those with smaller audiences, by demonstrating that success on YouTube is not solely defined by revenue. It’s about building a passionate community, nurturing creativity, and making a positive impact on people’s lives.

I have spent countless hours researching, filming, and editing videos. Producing content that I help will help my viewers grow as developers!

Now, let’s get to the part you’ve been waiting for: the numbers. Over the past year, I earned a total of $948.32 from YouTube AdSense. While this amount might seem substantial to some, it’s essential to put it into perspective.

When you consider the hours invested in content creation, promotion, community engagement, and improving production quality, the hourly rate translates to just a fraction of the minimum wage in most places. This revelation is not meant to discourage aspiring creators but to illustrate the dedication required to thrive on this platform.

I also want to share that there are other forms of income – sponsorships, affiliate marketing and product creation. However, I have yet to see much return in this space. You can also turn Super Thanks on for your content, I didn’t get much here but I do appreciate those who contributed.

My CPM was spiking around August – this was when I was first monetized and I suspect it was due to Google AdSense analyzing the performance and gathering data on how ads performed on my channel. This leveled off through September through November before dropping in December.

From watching other creator’s videos on their Ad Revenue, I noticed that typically Ad Revenue peaks around December. However, my CPM started to drop. There are two reasons that I could imagine caused this:

1. Impending recession resulted in a pull back on marketing revenue and thus less competition for ad campaigns, resulting in lower CPM
2. Nature of my content is that it’s used by uni students and software developers so typically more active during work/uni hours and a lot of people may have been in holiday mode around this time. However, it’s worth noting that my views stayed relatively level.

Finally, I am noticing a new peak in CPM around June/August which aligns with summer break in the USA. Perhaps, this is where marketing teams are prioritizing their budget spends. I look forward to seeing the trends in future years and drawing some more insights from this!

The main focus of sharing my AdSense revenue is to highlight the challenges faced by smaller creators. YouTube’s algorithm tends to favor more prominent channels with higher engagement and views, making it challenging for newcomers to break through and earn significant revenue.

This doesn’t mean small creators lack talent or content quality. Many hidden gems go unnoticed due to the sheer volume of content uploaded daily. However, it’s crucial for us as a community to support and promote the work of these lesser-known creators.

It’s also worth noting that content choice can have a huge bearing on revenue. For example, I stick largely to the tech tutorial niche but have found that my RPM/CPM can vary greatly even for videos within this niche. I’ll go into more examples on this in my Earnings Deep Dive below!

You can see above that I have my top earning content and top performing content on YouTube side by side in the screenshots above. You may notice that my top earning content and top performing content are not the same. That is because some content will have a higher CPM than others, meaning you will earn more per view.

I can see that my Python content is doing well in terms of ad revenue. This may be either due to where the audience is typically watching from for a particular tech or just more companies competing for an ad spot on Python videos.

The location of the audience watching a video can make a huge difference to CPM. This is because people in certain countries are more likely to have more disposable income that can be spent on the marketed products.

Another video that I notice is performing well for Ad Revenue is the Admob Ads video. I suspect it may be because this video aligns with making money, and finance is typically a more profitable niche on YouTube.

Overall, there are so many factors that can affect your CPM but you can choose to do some research and analysis of your channel’s stats to optimize your content for Ad Revenue.

My journey as a YouTube creator has led me to forge meaningful relationships with my audience. The messages and comments from viewers who found solutions to their technical challenges in my content are what truly keep me motivated. It also allows me to continue to evolve my communication skills and explore different areas of tech than I may experience day to day.

By supporting and empowering each other, we can build a stronger, more inclusive community of creators. Let’s celebrate creativity, authenticity, and the positive impact we can make on the lives of our audience.

Remember, as a creator, your worth extends far beyond monetary gains. So keep creating, keep inspiring, and keep making a difference. Together, we can redefine success and create a more nurturing space for all aspiring content creators out there.

Thank you for joining me on this journey of transparency and empowerment. Here’s to a future filled with creativity, camaraderie, and growth for every creator, big or small!